These objectives are met through a combination of supplying media coverage and publicity, event management, liaising with different people and groups, hosting delegations and publication of promotional material. Our target groups can be divided into two:

A. The Campus Community:
* Administration and Academic staff
* Board of Trustees
* Student Body

B. Off-Campus Community:
* Delegations and visitors to the University.
* Media (newspapers): Announcements, advertisements and notices of forthcoming events.
* Cooperation with organizations and associations for funding and sponsoring events.
* Relations with other Universities: Pakistan and foreign.
* The local and regional communities.
* Alumni.
* Benevolent societies, NGOs and other local organizations.